Smowtion

And the SEO day for your Blog has come. The big quantity of blogs in the web and the increasing number of specialists on this field, are promoting some basic rules to enhance your website’s positioning as mandatory knowledge. A good SEO strategy, along with a periodically updated blog, can achieve being among the first pages of any searcher. Also recall, that the SEO work is a process and it takes its time of construction. Let’s find out together the secrets for a succesful optimization!

Keywords

Search, get to know and discover which are the most important keywords for your blog and edit them in your HTML. Analyze the keywords of your competition and your niche; and bring them into play with your Blog. Have the keyword list handy (no more than ten) and use them in your posts all you can (include them in your links too), without abusing them. Try exchanging between central keywords and secondary ones. Try how keywords work with orthography mistakes. reformulate them and make tests all you can, is a constant construction work.

Metadata and Title Tags

Create a clear and concise description, which defines your Blog in your HTML. Try not to surpass the 300 characters with it and include some of your keywords. Do not ignore the Title Tags (H1, H2, H3, H4…) either, because they will provide with a better structure, usability and positioning to your posts and titles.

Updated and relevant content

Apart from having your content updated (once again the phrase “the content is the king” rings a bell) and linked to your keywords, a good strategy is to take up again the historic and more relevant content of your blog. How? Create a list with the ten best entries of your blog, the most read ones and the most commented. Also, use and link the related entries. Thus, your relevant content will take value again and your blog will be related in a coherent way. You can use the right sidebar of your blog and the footer of each post for this purpose. And keep in mind… that once you have worked your keywords, your descriptions, title tags and contents, do not forget to let google know about the existence of your Blog.

Plugins

If you do not know anything about editing your keywords, metadata and HTML, we leave you these plugins which are extremely useful to optimize your positioning.

All in One SEO Pack: It eases you the personalization of the way Google sweeps away the contents of your Blog and your entries.

Google SiteMap XML: it allows the new contents of your blog to be indexed correctly by the google robots. You can also use this plugin for sitemaps.

Yet Another Related: it lets you create and revitalize your relevant contents in the same way we proposed previously.

How does your Blog gets positioned in searchers? What other keys would you sum up to this post?

In order to have good ideas, launch correct actions or target our contents, it is always good to make feedback with other people who know the same, or more than us, about blogs. Reading, week after week, blogs about blogs, will allow us to keep updated, not repeating mistakes that others have, not copying or being redundant with little innovative ideas, and learning each day a little bit more about our profession.

Let’s start a new trip then; this time towards mirrors and referents about blogs that will allow us keeping fit and making exercise.

Copyblogger

Focused on WordPress resources, this agency offers an interesting blog with entries for contents and positions. Tips, tutorials, and tools for redactions, SEO, keywords, marketing and endless ideas in more than 150 pages of letters and more letters.

Amazing to accomplish new goals and an effective online writing!

Blogging basics 101

Great site for those who want to give their first steps in a blog or in Social Media.
Recommendations for: Initiation of a Blog, which platforms to choose, what contents to develop, how to monetize them, courses for social networks… Visit it week after week!

Fuel your Blogging

Amazing Blog inside a Blog Network that encompasses the whole online and branding universe.
Suggestions for making your site profitable, relating your contents with the social networks and much more. It is divided in sections for beginners, advanced, inspirations, SEO, etc. Is it a huge world of contents, or a not to be missed wiki for blogging lovers?

Let’s discover it!

For Bloggers By Bloggers

What better than optimizing our contents inside a community? In this blog many bloggers gather in order to enhance our sites to the maximum we can. News in the platforms, tips to improve year after year, strategies for our contents, social networks, etc. It is excellent to be followed with our RSS, Twitter, or subscribing to the newsletter news.

Daily Blogs Tips

If what you want is to make money with your Blog, this is the blog for you. Daily tips for monetizing and promoting your Blog, to know how to optimize the design of our site, tools for SEO, how to enhance our traffic, and many more contents. Hours and hours of lecture to improve our blog!

What other Blog of Blogs do you recommend us? Which one do you daily follow?

At the beginning of each year, the web gets filled with outlooks, promises and guesses regarding the possible, the impossible or the new, within the online advertising. Predictions are held in investment growth, new technologies, big application launches or creative tendencies which the Internet “gurus” try to guess without any exact science. However, there are some big themes or tendencies, that have been central during the course of last year, which we cannot ignore towards the year that is initializing. Let’s try then, to get locked in a time capsule and tour together the possible future for the online advertising in the new calendar.

Advertising and mobile applications:

The growth of this sector during the 2012, has been exponential, and there is no doubt that it will keep on with the same tendency for this new year. There are almost 500.000 applications between the IOS and Android systems, distributed among games, music, videos, TV, GPS, etc. Besides, the selling of intelligent telephones does not stop growing monthly, reaching a 40% of the market total and it gets to cover four of ten computers. It is easy to segment, at low cost and with a high brand and reach, and it is one of the big opportunities of investment for this year.

Social Networks:

Talking about the social networks growth in the last few years is something obvious. But, the Google plus launch in 2011 made its competitors rethink some models and tools of their businesses. The advertising and the SEO positioning that this new social network offers is yet to be discovered and exploded, but it promises to be the top of the iceberg for the year that is to begin.
In the front sidewalk, Twitter bets to deepen its advertising options with its “autoservice” platform, widening the promoted themes and opening new offices all around the world. Facebook also, will have to face its competitors by launching news, like the possible new timeline for FanPages, mobile ads, and many more.

Video online world

The explosion of the online video consumption has made the advertising market to start getting interested in it. Each time, the companies are more in making investments mixes between TV and online advertising, tendency which will surely get secured in 2012.

Also, new advertising formats are spectated, VOD innovative options, improvements in the measure tools, connected televisions and television channels with a strong presence in the video websites. Undoubtedly, an inversion segment which cannot be ignored, taking into account the huge consumption figures of video in the web.

AdverGames

The advertising in games practically exist since the game is a game. Anyway, the East resource is being used more and more in the web, as a marketing and branding strategy. Companies are summed up monthly, which are to develop a game that provides virality, loyalty, users bases and fun for their consumers. With a different communication and listening with the client, and a high ROI, they assure the AdverGames an important development for the months that are to follow.

Al inicio de cada año la web se llena de pronósticos, promesas y adivinaciones en torno a lo posible, lo imposible o lo nuevo, dentro de la publicidad online. Se vaticinan crecimientos de la inversión, nuevas tecnologías, grandes lanzamientos de aplicaciones o tendencias creativas que los “gurús” de la red intentan adivinar sin ninguna ciencia exacta. Sin embargo, sí hay ciertos grandes temas o tendencias, que fueron centrales durante el último año y que no podemos ignorar hacia el año que inicia. Intentemos entonces, encerrarnos en una cápsula del tiempo y recorrer juntos el posible futuro para la publicidad online en el nuevo calendario.

Publicidad y aplicaciones mobile:

El crecimiento de este sector durante el 2010 fue exponencial y no hay dudas que seguirá con la misma tendencia para este nuevo año. Ya hay casi 500.000 aplicaciones entre los sistemas IOS y Android repartidas entre juegos, música, videos, tv, gps, etc. Además, la venta de teléfonos inteligentes no deja de crecer mes a mes, alcanzando un %40 del total del mercado y llegando a cubrir cuatro cada diez computadoras. Fácil de segmentar, bajo costo y con un alto brand y alcance, es una de las grandes oportunidades de inversión para este nuevo año.

Redes sociales:

Hablar del crecimiento de las redes sociales en los últimos años es ya una obviedad. Pero, el lanzamiento de Google Plus en el 2011 hizo que sus competidores deban repensar algunos modelos y herramientas de sus negocios. La publicidad y el posicionamiento SEO que ofrece esta nueva red social todavía esta por descubrirse y explotar, pero promete ser la gran punta del iceberg para el año que comienza. En la vereda de enfrente, Twitter apuesta a profundizar sus opciones publicitarias con su plataforma de “autoservicio”, ampliando los temas promocionados y abriendo nuevas oficinas alrededor del mundo. También Facebook, deberá enfrentar a sus competidores lanzando novedades, como el posible nuevo timeline para FanPages, mobile ads y mucho más.

At Smowtion we support and accompany relevant and useful informations for all of those who work in the online advertising industry. In this case, we are accompanying as Sponsors, the BlueBook. A recognized guide of Ad networks and Ad exchanges which will allow the reader to count with relevant and useful information about the online advertising industry, regarding AdNetworks and Adexchanges. In it you may find opinions, answers and visions of more than 5000 companies, affiliates, agencies, and AdNetworks staff, apart from leaders opinions and field experts, in order to know about the online advertising market from the inside.

In it, you will find us as official sponsors accompanying and boosting the information in the online advertising market. And besides, we have a lot to offer!

Were you looking for investing in campaigns of huge impact? Smowtion offers full performance campaigns with a users and publishers outreach, big volume of traffic, segmentation and presence in all of the most important markets in the world: United States, Europe and Latam. Contact us!

En Smowtion acompañamos y apoyamos informaciones relevantes y útiles para todos aquellos que trabajamos en la industria de la publicidad online. En este caso, estamos acompañando como sponsors, el BlueBook. Una guía reconocida de ad networks y ad exchanges que permitirá a quien lo lea contar con información relevante y útil sobre la industria de la publicidad online en lo que hace a AdNetworks y Adexchances. En ella podrás encontrar opiniones, respuestas y visiones de más de 5000 empresas, ailiados, agencias y personal de adnetworks, además de opinión de líderes y expertos del sector para conocer desde adentro el mercado de la publicidad online.

En ella nos encontrarás como sponsors oficiales acompañando e impulsando la información en el mercado de la publicidad online. Y porque además tenemos mucho para ofrecer!

¿Buscabas invertir en campañas de alto impacto? Smowtion ofrece campañas full performance con su alto reach de usuarios y publishers, gran volumen de tráfico, segmentación y presencia en todos los mercados más importantes del mundo: Estados Unidos, Europa y Latam. ¡Contáctanos!

We have already gone through a long way together in order to improve and optimize our blog. We have seen how to improve the design, how to work with social networks and widgets, how to earn money, how to participate in contests and much more. Now it comes the time to measure and to know in which level we are, how successful our blog is and how we can go on improving. What is beyond traffic? How much interaction are we having with our own content? Let’s move forward then, with some suggestions and tips to measure our blog’s performance.

1.Subscribers

Subscribers are a good hint to discover how many faithful and lasting readers your blog has. Between you and them there is a kind of reading commitment. There are two kinds of subscribers: by RSS with services like FeedBurner or by e-mail with subscribing services to newsletters. Analyze, measure and get to know your readers, that will be useful to take decisions and establish strategies regarding your contents. A subscribers’ database that surpasses the 100 readers is considered to be a first step for your blog’s success.

2. Comments, Feedback and Interaction:

Comments

Once the spam and all trash without content have been removed, you can get an idea of the interaction that you have achieved with your readers. If you still have two or three comments, you need to go on improving. If you have surpassed the ten readers’ barrier, it means that you have improved and that you already have a group of readers. If you have surpassed the fifty readers’ barrier, your blog is a real interaction success. Don’t worry if the comments are bad or negative, make sure you answer them and solve any possible issue. It is always better to have them and find the positive side about them.
Feedback

Analyze, study and take into account all kind of contact that your readers may have with your blog: their e-mails, questions, suggestions, etc. will be useful to improve your strategies. The Feedback level is also great to measure your space’s success. Not only is the number of feedbacks important but also the quality of them. An accurate and precise feedback can make your contents improve a lot.
Interaction

Your readers can participate in your blog in many ways. Open spaces for them, keep in touch with them. Create surveys, contests and questions all the time. Give answers and interact in social networks. Once you have achieved a high volume of participation, you will realize that your blog is bringing the house down.

3.Links

Links are a great indicator of how you are relating with other blogs and how they are relating with your content. They add traffic and positioning in browsers all at once. The choices to follow this movement are: the trackbacks, the links’ track in Google, the use of the Technorati ranking and finally you can investigate how they get to your blog from your statistics and analytic tools of your website. Don’t forget it: it all counts for the traffic and traffic is not everything.

Ya recorrimos un largo camino juntos para mejorar y potenciar nuestro blog. Vimos cómo mejorar el diseño, cómo trabajar con redes sociales y widgets, cómo ganar dinero, cómo participar en concursos y mucho más. Ahora llega la hora de medir y conocer en qué estado estamos. Cuán exitoso es nuestro blog y en qué podemos seguir mejorando. ¿Qué hay más allá del tráfico? ¿Cuánta interacción logramos con nuestros contenidos? Demos algunos pasos, entonces, con algunas sugerencias y tips para medir el estado de nuestro blog.

1.Suscriptores:

Los suscriptores son un buen dato para descubrir cuantos lectores fieles y a largo plazo ya tiene tu blog. Entre ellos y vos ya existe una especie de compromiso de lectura. Existen dos tipos de suscriptores: por RSS con servicios como FeedBurner o por email con servicios de suscripción a newsletters. Analiza, mide y conoce a tus lectores, te servirá para tomar decisiones y establecer estrategias en tus contenidos. Se considera que una base de suscriptores que supere los 100 lectores es un primer paso para el éxito de tu blog.

2.Comentarios, Feedback e Interacción:

Comentarios

Una vez removido el spam y toda la basura de contenido que puede llegar a ese espacio, puedes tener una idea de la interacción que has logrado con tus lectores. Si aún tienes solo dos o tres comentarios, tienes que seguir mejorando. Si ya has pasado la barrera de los diez es porque has mejorado y ya tienes un buen grupo de lectores. Si superas la barrera de cincuenta, tu blog es un verdadero éxito de interacción. No te preocupes si los comentarios son malos o negativos, ocúpate de responderlos y resolver cualquier problema. Siempre es mejor tenerlos y tomar lo positivo de ellos.

Feedback

Analiza, estudia y toma en cuenta todo tipo de contacto de tus lectores con tu blog. Sus mails, sus preguntas, sus sugerencias te servirán para mejorar tus estrategias. El nivel de feedback también es un gran medidor del éxito de tu espacio. No sólo la cantidad sino la calidad de los mismos. Un feedback preciso y certero puede hacer que mejores con creces tus contenidos.
Interacción
Hay muchas formas en que tus lectores pueden participar de tu blog. Abre espacios para ellos, interpélalos. Crea encuestas, concursos y preguntas todo el tiempo. Responde e interactúa en las redes sociales. Cuando logres un alto número de participación, sabrás que tu blog ha empezado a volar.

3.Links

Los links son otro gran indicador de cómo te estas relacionando con otros bloggers y cómo ellos se relacionan con tu contenido. Suman tráfico y posicionamiento en buscadores en un mismo paso. Las opciones para seguir este movimiento son los trackbacks, el rastreo tus links en Google, utiliza el ranking de Technorati y finalmente investiga cómo llegan a tu blog desde las estadísticas y analíticas de tu sitio. No lo olvides, todo suma hacia el tráfico y no todo, es el tráfico.

¿Qué otra forma tienes de analizar el éxito de tu blog? ¿Ya eres exitoso?

In Smowtion we would like to share with you our happiness because 2011 was a year of remarkable achievements and important news.
We have turned three years old and we go on strengthening, expanding and growing together with publishers and advertisers.

Let’s look backwards and review some of those landmarks:

1. Focused on improving our publishers’ experience every day, we launched our new account statement interface to check earnings and detailed payments easily and transparently each month.

2. In order to double our efforts to protect our users’ privacy, we have joined the Code of Conduct proposed by Online Behavioral Advertising and IAB from USA.

3. We have been nominated to two categories of Endeavor 2011 prizes! Thanks to our great growth we competed with 350 companies from all over the world in “Highest Percentage of New Jobs Created in 2010″ and “Rookie of the Year” categories.
Among the board of directors of Endeavor Global, the ones who stand out are: Wences Casares (CEO of Lemon and one of the most influential people from Silicon Valley), Edgar Bronfman (Warner Music Group Chairman) and Reid Hoffman (Linkedin Co-Founder & CEO).

4. We have managed to be part of the online advertising providers‘ list in the biggest social network in the world… none other than… Facebook!

5. We are not a hundred. Nor a thousand. Nor more than ten thousand. We are already 150,000 publishers all over the world! And together with publishers like you we reach more than 250 million people monthly all over the world. In a representation if the people who see Smowtion ads each month were a country, this community would be listed in the TOP 5 of the world population.

6. We have implemented a new format of silder banners, we have added 336X280 and 250×250 sizes, apart from adding Mobile formats in order to improve publishers’ earnings and our advertisers’ ROI.

7. With ComScore audit we confirmed that we occupy #27 position as AdNetwork in USA and #2 in Latinamerica!

8. We have relaunched our multiexchange connecting your advertising spaces with the best demand sources like: TLV, Adbrite, Matomy (Xtend), .FOX, Rubicon Project, Marimedia, Admeld, DMG, OpenX, Yahoo!, Oridian, MediaMath and RightMedia with transparency for our publishers.

9. We have carried out new prevention processes and fraud control in order to reach a cleaner ecosystem and avoid letting down our advertisers who trust that you have a high quality advertising inventory.

10. We have opened a new office in Palo Alto, USA! Located in one of the world’s technological centres, the aim is to recruit the best talents of the industry to develop better tools in 2012 and beyond in order to increase the eCPM of your sites.

We have grown and we still grow together. But for your daily hard work to improve the quality and audience of your contents, nothing would have been achieved.

Thanks for being part of Smowtion! We have JUST started!

We look forward to your call!: +1(786) 522.7881 — #1 for Publishers.

Queremos compartir junto a ti que en Smowtion estamos felices porque el 2011 fue un año de grandes logros e importantes novedades.
Cumplimos tres años y no dejamos de consolidarnos, expandirnos y crecer junto a publishers y anunciantes.

Miremos atrás y repasemos juntos algunos de esos hitos centrales:

1. Enfocados en mejorar día a día la experiencia de nuestros publishers lanzamos la nueva interfaz de Cuenta Corriente para ver los ingresos y pagos detallados con comodidad y transparencia mes a mes.

2. Para duplicar nuestro esfuerzo en la protección de la privacidad de nuestros clientes nos sumamos al Código de Conducta propuesta por el Online Behavioral Advertising y el IAB de Estados Unidos.

3. ¡Fuimos nominados en dos categorías de los premios Endeavor 2011! Gracias a nuestro gran crecimiento competimos junto a 350 empresas de todo el mundo en las categorías “Highest Percentage of New Jobs Created in 2010″ and “Rookie of the Year”.
Entre los miembros del directorio de Endeavor Global, se destacan Wences Casares (CEO Lemon y una de las personas mas influyentes de Silicon Valley), Edgar Bronfman (Warner Music Group Chairman) y Reid Hoffman (Co-Founder & CEO Linkedin).

4. Logramos incorporarnos al listado de proveedores de publicidad online en la red social más grande del mundo… nada más y nada menos que en… ¡Facebook!

5. No somos cien. Ni miles. Ni más de diez mil. ¡Ya somos 150.000 publishers en todo el mundo! Y entre todos los publisher como vos llegamos a mas de 250 millones de personas al mes alrededor del mundo. Representativamente si fueran un pais las personas que ven anuncios de Smowtion mensualmente, esta comunidad estaria listada en el TOP 5 de poblacion mundial.

6. Implementamos un nuevo formato de banners sliders, agregamos los tamaño 336X280 y 250×250 además de sumar formatos de Mobile para mejorar los ingresos de los publishers y el ROI de nuestros anunciantes.

7. ¡Con la auditoría de ComScore, confirmamos nuestra posición en el ranking como la #27 Ad Network de Estados Unidos y la #2 en Latinoamérica!

8. Relanzamos nuestro multiexchange, conectando tus espacios publicitarios con las mejores fuentes de demanda como TLV, Adbrite, Matomy (Xtend), .FOX, Rubicon Project, Marimedia, Admeld, DMG, OpenX, Yahoo!, Oridian, MediaMath y RightMedia todo de forma transparente para nuestros publishers.

9. Llevamos adelante nuevos procesos de prevencion y control de fraude para alcanzar un ecosistema más limpio y no defraudar a nuestros anunciantes que depositan su confianza en que tu inventario publicitario es de gran calidad.

10. ¡Abrimos una nueva oficina en Palo Alto, Estados Unidos! Ubicada en uno de los centros tecnológicos del mundo con el fin de reclutar los mejores talentos de la industria para desarrollar en este 2012 y en adelante mejores herramientas para lograr incrementar el eCPM de tus sitios.

Crecimos y seguimos creciendo juntos, nada de todo esto se hubiera logrado sin que vos estes trabajando duro a diario para mejorar la calidad y audiencia de tus contenidos.

¡Gracias por ser parte de Smowtion! ¡Recién empezamos!

¡Esperamos tu llamado!: +1(786) 522.7881 — #1 para Publishers